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This represents a challenge but in addition an alternative for the Leisure and Travel trade. Businesses oriented in the course of staycations and home travel have benefited during this troublesome time, similar to on-line house-rental companies, as personal transport is changing into much more popular. Earn 3X Miles on Delta purchases and purchases made instantly with resorts. “This strategic alliance brings a model new, revolutionary approach to media brand improvement,” Meredith chairman and chief executive Tom Harty said in a statement. “This is a superb demonstration of the worth that strong brands ship when expanded past the media space,” Harty added, suggesting there may be more “value-enhancing programs” within the media conglomerate’s future.
As leisure and tourism share comparable motivations and advantages (Mannell and Iso-Ahola 1987), …