Whether you’re a small business owner or a freelance marketer, you’ll know the importance of a great marketing strategy. While this can include anything from launching trendy campaigns to active social media engagement, a handy management tool can help you get the work done much faster and without the unnecessary stress.
To help you get started, we’ve rounded up the top social media management tools for scheduling content and their different key features. Let’s dive in!
Most Effective Scheduling and Managing Tools for Social Media
Here are the top 5 social media management tools to help with scheduling and managing your social media content:
1. Zoho Social
Overview
Zoho Social is a social media management tool that helps users manage and schedule social media posts and campaigns all in one convenient dashboard. Aside from basic features such as a bulk scheduling tool, Zoho Social also has built-in accounting software and a Customer Relationship Management (CRM) tool.
Key Features
- Social media management: Easily track scheduled, published, and approved posts.
- Email marketing: Email templates, campaigns, and segmentations.
- Survey forms: Allows users to collect different data from customers across different social media platforms.
- Finance tools: Easily manage business books, expenses, inventory, and subscriptions.
Best for
Zoho Social is a great tool for group entrepreneurs or large teams looking for a comprehensive tool to manage different business needs all in one place. Because of the app’s various features, teams can easily collaborate on different projects, such as managing marketing or finance needs.
2. Loomly
Overview
Loomly is another social media management platform for scheduling and managing content across different platforms. To start, users simply need to create a new Calendar file on the app and connect different social media sites for easy management.
Key Features
- Post and schedule content: Save time on automated publishing by organizing your planned content on one convenient dashboard.
- Fine-tune content per social media site: Optimize your content to improve business performance across various social media sites.
- Collaboration: Easily streamline your content across your team with real-time collaboration.
- Analytics: Access your business performance and auto-schedule reports for different individuals.
Best for
Loomly can be a useful option for first-time marketers or business owners looking for a straightforward social media management tool. While it doesn’t come with as many features when compared with other tools, Loomly can remain a reliable option for scheduling and posting social media content.
3. Planable
Overview
Planable is a platform that helps users create, plan, and schedule social media posts on nine different platforms. The app also allows users to tailor content depending on the social media sites, such as planning posts ahead with its Instagram preview grid tool.
Key Features
- Social analytics: Easily track key metrics across your connected social media profiles.
- Generate performance reports: Receive automated reports about your business performance.
- Tailored features depending on business type: Preview your content before officially posting on your social media profiles.
- Mobile app: Plan and access your content on the go with Planable’s mobile app.
Best for
Because of the app’s different integrations and features, Planable is a great option for agencies that rely on collaboration features for a more organized workspace. Since the app allows organizations to set different permissions and assignments per user, clients can simply approve posts, and Planable can automatically post content on different social media platforms.
4. PosterMyWall
Overview
PosterMyWall is an all-in-one social media scheduler that helps users manage and create content across various social media sites. Aside from basic management features such as a Content Planner and analytics tools, PosterMyWall comes with additional useful tools, such as its different AI features.
Key Features
- AI writer: Save time and easily generate captions for your posts using the app’s AI writer.
- Brand Kits: Keep your brand identity consistent across different social media content and profiles.
- Content Planner: Organize and schedule your content for easy publishing.
- Email marketing: Enhance your marketing strategy by utilizing email marketing.
- 1M+ customizable templates: Design your own social media content using PosterMyWall’s user-friendly drag-and-drop editor.
Best for
Due to the app’s user-friendly yet effective features, PosterMyWall is a great choice for small business owners or beginner marketers looking for a handy tool with a comprehensive list of marketing and management features.
Top Social Media Management Tools: Price Comparison
In case you’re wondering about the most affordable options in our recommendations, here is a quick overview of the different social media management tools and the pricing plans of each:
| Zoho Social | Loomly | Planable | PosterMyWall | |
| Pricing per month | ❌Free plan ✅Standard: $10 ✅Professional: $30 ✅Premium: $40 | ❌Free plan ✅Base: $32 ✅Standard: $60 ✅Advanced: $131 ✅Premium: $277 | ✅Free plan ✅Basic: $39 ✅Pro: $59 ✅Enterprise: Custom pricing | ✅Free plan ✅Premium: $9.95 ✅Premium Plus: $29.95 |
What is the Best Tool to Schedule and Manage Social Media Content?
Whether you’re still unsure about which app can work best for your needs or are just interested in the strengths of each social media management tool, here are some key factors to consider before investing in your preferred option:
● Affordability – PosterMyWall
Depending on your specific business needs, you’re going to want to choose a social media management tool that can give you the most bang for your buck. Generally, however, we recommend PosterMyWall due to its extensive list of features and affordable pricing.
Not only are PosterMyWall’s pricing plans some of the most accessible on the market, but the app also offers a free version where users can first get a feel of the platform’s different features before fully committing.
● Ease of use – Planable and PosterMyWall
If your goal is to look for a straightforward but effective social media management tool that can make your content scheduling more efficient, we recommend Planable and PosterMyWall.
While both apps are effective, Planable is much more straightforward in that it doesn’t come with as many marketing features when compared with apps like PosterMyWall. This can be great for users who don’t want to be bothered with different dashboard options that can make the experience a little more confusing.
With PosterMyWall, however, users can easily manage most marketing features and social media pages in one convenient dashboard.
● Number of social media accounts supported – Zoho Social
While small businesses can still benefit from social media management tools with fewer accounts supported, larger teams and businesses may opt for apps that support a wide variety of platforms.
For this, we recommend Zoho Social for its 14 compatible social media platforms. This can make posting and scheduling content all the more convenient.
● Scheduling limits – Loomly and Zoho Social
For a more organized workspace, some businesses may opt to schedule different posts in advance, whether that be set some days, weeks, or even months before. If you feel that this is an important feature for your business, you might want to check out either Loomly or Zoho Social.
Because these apps do not put a limit on the number of posts you can schedule, users can easily organize and keep track of planned posts with ease.
Get Started with Managing Your Content Today
Utilizing a social media management tool for scheduling and posting your content can make a world of difference when it comes to ease and efficiency. While these apps share some similar features, it’s important to consider different features such as affordability and platforms supported to ensure that you can make the most out of each tool.